September, 2023
PacificLight, a Singaporean electricity provider, has engaged us to craft an interactive microsite for their "Couch to Cloud" service package. This package encourages users to convert electricity consumption into frequent flyer miles.
The challenge was to create a microsite that not only informs but also captivates, enticing visitors to explore the package and enter the competition.
Additionally, the microsite needed to feature Instagram posts from customers who had transformed their electricity usage into adventures, promoting the package's real-world benefits.
Our mission unfolds as we embark on designing an enchanting digital experience for PacificLight's "Couch to Cloud" microsite. We envision a seamless blend of interactivity and informative content, ensuring visitors grasp the package's value.
Our objective is to captivate and engage, ultimately driving awareness and uptake of this innovative electricity package.
Our team envisioned a microsite filled with captivating interactions and animations, guiding visitors through the "Couch to Cloud" package details effortlessly. Users can explore the
benefits and intricacies of the package with ease, creating an immersive and informative experience.
Incorporating a simple, visually appealing layout, we introduce a "Planning your next trip?" section. This feature comprises three captivating cards representing different cities, each corresponding to a specific mileage milestone. This straightforward yet effective approach educates visitors about the exciting travel possibilities tied to their accumulated miles, motivating them to embark on their own mileage-earning journey.
To showcase the real-world benefits of the package, we dedicated a section to highlight Instagram posts from customers who have transformed their electricity usage into
unforgettable trips. This not only adds authenticity but also inspires visitors to take part.
As a result of this project, PacificLight's microsite is poised to ignite user excitement by showcasing enticing travel destinations linked to mileage accumulation. This enhancement encourages active participation with the "Couch to Cloud" package.
Overall, the microsite becomes a more engaging and user-friendly platform, effectively conveying the package's value and inspiring users to accumulate miles enthusiastically.
