About the project

The Brief

SLT is a modern traditional Chinese supplement brand. Target audience: health-focused millennials.

The mission of the brand is to be TCM for the new generation. 

We want to focus on:

• Simple
• Healthy
• Extra boost “secret weapon”

The Solution

What we are trying to go for – Rebrand SLT so the brand will be

• Bold and Modern
• Different for traditional TCM
• Eye-catching
• Clean design
• But still Asian and natural

This simple brand identity but focused brand guide should be used for the purposed of consistently and accurately communicating the brand values of SLT. A modern and energetic vibe is used to connect with the target audience.