About the project
SLT is a modern traditional Chinese supplement brand. Target audience: health-focused millennials.
The mission of the brand is to be TCM for the new generation.
We want to focus on:
- Extra boost “secret weapon”
What we are trying to go for – Rebrand SLT so the brand will be
- Bold and Modern
- Different for traditional TCM
- Clean design
- But still Asian and natural
This simple brand identity but focused brand guide should be used for the purposed of consistently and accurately communicating the brand values of SLT. A modern and energetic vibe is used to connect with the target audience.