September, 2023
Gardenia, a renowned bakery, has commissioned us to create an engaging micro-site promoting their versatile loaves. The site allows visitors to customize recipes using Gardenia products, share their creations, and learn about Gardenia's heritage and community recipes.
Gardenia's primary goal is to persuade consumers of the versatility of their loaves, positioning them as ideal ingredients for a wide range of recipes. Achieving this involves a creative approach to showcasing the possibilities.
Simultaneously, the micro-site serves as a crucial tool to engage and guide visitors toward purchasing Gardenia products, emphasizing the need for a user-friendly experience.
The interactive recipe customisation feature, accompanied by various toppings and syrups, must seamlessly integrate into the micro-site to provide a personalised user experience.
Last but not least, the micro-site should harness the power of social media sharing to extend Gardenia's reach and enhance engagement.
We focus on an interactive recipe customization feature that lets visitors craft their own dishes using Gardenia products, along with an introduction to Gardenia's heritage and a showcase of our community's creative recipes. Our goal is to inspire and encourage Gardenia loaf purchases while building a strong connection with our audience.
We create 2 aesthetically pleasing and user-friendly micro-sites that conveys the versatility and delectability of Gardenia loaves. Engaging visuals, intuitive navigation, and clear calls to action will be central to the design.
The heart of the micro-site is an interactive recipe customization flow. Visitors can choose from a selection of Gardenia loaves, toppings, and syrups to create their unique recipes. This feature will be both fun and informative, showcasing the culinary possibilities of Gardenia loaves.
After customizing their recipe, visitors will be presented with the dish they've created using Gardenia products. This delightful reveal will be shareable on social media, encouraging visitors to spread the word about their culinary experience.
The micro-site will feature sections dedicated to introducing Gardenia's heritage and quality. Additionally, a space will be allocated to showcase consumer-generated recipes shared on Gardenia's Instagram, fostering a sense of community and inspiration.
This project will yield several significant outcomes.
It effectively conveys the versatility and appeal of Gardenia loaves, driving consumer interest and sales.
The interactive recipe feature boosts engagement and purchase intent. Social media sharing amplifies Gardenia's digital presence.
Sections dedicated to Gardenia's heritage and user-generated recipes foster community and trust. Overall, this project will elevate Gardenia's online presence, product promotion, and customer connection.
