Finding the balance between modernity and antiquity, Vy is the art director at Filament and has been helping brands find that visual direction to tell their stories. She specialises in video making, content direction, motion graphics.
The secret to success is having excellent content. As crucial as your visual material is, if not more so, is your audio. The core of TikTok is sound. Sounds play an important role in TikTok videos, including viral sound effects, popular tunes, lip-syncing, and dance challenges.
It makes no difference whether one strategy is right or wrong in this case. But when choosing what sort of content to create, the video should be at the top of your list.