Overview
Overview
With a spike in dengue and rising concerns over Zika virus transmission in Singapore, Soffell set out to increase awareness of its mosquito repellent products—sprays and lotions—as a trusted choice for everyday protection. The goal was clear: drive visibility, educate the public, and become a go-to repellent in a highly competitive category.
From October to December 2022, we launched a full-funnel digital campaign spanning Programmatic, Social, and SEM—supported by out-of-home visibility—to connect with adults aged 18–54 and turn awareness into action.
With a spike in dengue and rising concerns over Zika virus transmission in Singapore, Soffell set out to increase awareness of its mosquito repellent products—sprays and lotions—as a trusted choice for everyday protection. The goal was clear: drive visibility, educate the public, and become a go-to repellent in a highly competitive category.
From October to December 2022, we launched a full-funnel digital campaign spanning Programmatic, Social, and SEM—supported by out-of-home visibility—to connect with adults aged 18–54 and turn awareness into action.
The Challenges
The Challenges
Soffell faced these challenges in breaking through a competitive and evolving mosquito repellent market
Soffell faced these challenges in breaking through a competitive and evolving mosquito repellent market
Soffell lacked shelf dominance compared to competitors like Tiger Balm, Ceramoz, and Cloversoft.
Soffell lacked shelf dominance compared to competitors like Tiger Balm, Ceramoz, and Cloversoft.
Mosquito repellent patches gained popularity due to lower price points and kid-friendly designs.
Mosquito repellent patches gained popularity due to lower price points and kid-friendly designs.
The market grew crowded with new repellents like zappers, coils, sprays, and candles.
The market grew crowded with new repellents like zappers, coils, sprays, and candles.
Global players like Godrej Consumer Products and Dabur India were scaling into the SG market.
Global players like Godrej Consumer Products and Dabur India were scaling into the SG market.
While the demand for repellents existed, Soffell struggled with top-of-mind recall among Singaporeans.
While the demand for repellents existed, Soffell struggled with top-of-mind recall among Singaporeans.
Services
Services
Programmatic Advertising
Programmatic Advertising
Social Media Campaigns
Social Media Campaigns
Search Engine Marketing
Search Engine Marketing
Approach
Approach
01.
Programmatic Display & Rich Media
We launched display and rich media ads on health and lifestyle platforms, highlighting Soffell’s protection benefits to drive quick attention and engagement.
01.
Programmatic Display & Rich Media
We launched display and rich media ads on health and lifestyle platforms, highlighting Soffell’s protection benefits to drive quick attention and engagement.
02.
Out-of-Home (OOH)
To complement digital reach, we activated OOH placements at MRT stations and high-footfall zones to boost visual presence and reinforce awareness with daily commuters.
02.
Out-of-Home (OOH)
To complement digital reach, we activated OOH placements at MRT stations and high-footfall zones to boost visual presence and reinforce awareness with daily commuters.
03.
Social Campaigns
We launched mobile-optimized video ads and native creatives on Facebook, Instagram, TikTok, and YouTube, driving engagement through quick dengue prevention tips.
03.
Social Campaigns
We launched mobile-optimized video ads and native creatives on Facebook, Instagram, TikTok, and YouTube, driving engagement through quick dengue prevention tips.
04.
Search Engine Marketing
We targeted intent-driven queries like “best mosquito repellent Singapore” and “Zika spray” to capture warm audiences. All clicks drove directly to product landing pages with strong “Shop Now” CTAs.
04.
Search Engine Marketing
We targeted intent-driven queries like “best mosquito repellent Singapore” and “Zika spray” to capture warm audiences. All clicks drove directly to product landing pages with strong “Shop Now” CTAs.
Results
Results
Over 3 months, Soffell strengthened its brand presence, driving engagement and conversions across digital and physical touchpoints. With clear messaging and strategic placements, the brand is now better positioned for future growth.
Over 3 months, Soffell strengthened its brand presence, driving engagement and conversions across digital and physical touchpoints. With clear messaging and strategic placements, the brand is now better positioned for future growth.
338%
Impressions
338%
Impressions
8.7K
Clicks across display assets
8.7K
