Overview
Overview
Presto Drycleaner is a family heritage business that has grown from a single store in Singapore’s heartlands into the country’s largest dry cleaning chain. With a relentless drive to be the best, Presto continues to innovate in customer service, operations, and brand building — with aspirations that extend beyond Singapore to the global stage.
Presto Drycleaner is a family heritage business that has grown from a single store in Singapore’s heartlands into the country’s largest dry cleaning chain. With a relentless drive to be the best, Presto continues to innovate in customer service, operations, and brand building — with aspirations that extend beyond Singapore to the global stage.
Challenge
Challenge
Despite posting over 200 pieces of content on social media, Presto’s videos had never cracked 1,000 views. The brand had an incredible heritage story to tell — but the founders had been hesitant to step in front of the camera. The fear? Greater exposure meant greater vulnerability to public scrutiny, including potential criticism from past unhappy customers.
The biggest growth barrier wasn’t a lack of quality or consistency — it was unlocking the founders’ comfort and confidence to share their story in a way that could connect with today’s audiences.
Despite posting over 200 pieces of content on social media, Presto’s videos had never cracked 1,000 views. The brand had an incredible heritage story to tell — but the founders had been hesitant to step in front of the camera. The fear? Greater exposure meant greater vulnerability to public scrutiny, including potential criticism from past unhappy customers.
The biggest growth barrier wasn’t a lack of quality or consistency — it was unlocking the founders’ comfort and confidence to share their story in a way that could connect with today’s audiences.
Service
Service
Founder-Led Storytelling Content Series
Founder-Led Storytelling Content Series
Strategic Content Planning & Execution
Strategic Content Planning & Execution
Creative Production & Direction
Creative Production & Direction
Approach
Approach
01.
Planned the Series
Outlined seasonal “episodes” that would reveal different facets of the brand and its people.
01.
Planned the Series
Outlined seasonal “episodes” that would reveal different facets of the brand and its people.
02.
Scripted for Impact
We developed scripts for each episode, crafted to be recorded in the founders’ own voices, and supplied a detailed shot list to guide them in filming the content themselves.
02.
Scripted for Impact
We developed scripts for each episode, crafted to be recorded in the founders’ own voices, and supplied a detailed shot list to guide them in filming the content themselves.
03.
Leveraged the Freytag Narrative Arc Framework
Each episode used the Freytag Arc — from a scroll-stopping hook to real challenges, an authentic climax, and a takeaway or cliffhanger to keep viewers engaged.
03.
Leveraged the Freytag Narrative Arc Framework
Each episode used the Freytag Arc — from a scroll-stopping hook to real challenges, an authentic climax, and a takeaway or cliffhanger to keep viewers engaged.
04.
In-House Editing & Publishing
All footage was edited in-house for maximum storytelling impact before being published directly to the brand’s Instagram and TikTok channels.
04.
In-House Editing & Publishing
All footage was edited in-house for maximum storytelling impact before being published directly to the brand’s Instagram and TikTok channels.
Result
Result
The Founder-Led Storytelling Content Series delivered remarkable outcomes, driving a surge in website traffic so significant it temporarily crashed the site. The brand secured a coveted feature slot on CNA, sparking heightened interest in franchising, investments, and partnership opportunities. The very first video went viral, setting the stage for subsequent releases to deepen brand affinity and cultivate lasting trust with the audience.
The Founder-Led Storytelling Content Series delivered remarkable outcomes, driving a surge in website traffic so significant it temporarily crashed the site. The brand secured a coveted feature slot on CNA, sparking heightened interest in franchising, investments, and partnership opportunities. The very first video went viral, setting the stage for subsequent releases to deepen brand affinity and cultivate lasting trust with the audience.
1,300,000+
Views in the first month
1,300,000+
Views in the first month
22,000
New followers in first month
22,000
New followers in first month
70,000+
Likes and share rates
70,000+
